Take back your privacy.
For free.
Over 4,000 data brokers collect and sell your name, address, phone, and family details to anyone willing to pay. PrivacyFix gives you the tools and step-by-step guides to stop them, without paying $100–200/year for a subscription service.
The short answer
You can delete your data from the brokers yourself, for free, and get the same outcome paid services charge $100–200 a year for.
- 20+
- US states with consumer privacy laws
- 45 days
- legal deadline to honor a deletion request (CCPA)
- $0
- DIY cost vs $100–200/yr paid services
- 12
- priority brokers cover most exposure
Paid services are a convenience, not a capability, every step they take is one you can take yourself with the guides below.
What the law gives you
Your rights depend on your state.
All 19 states with a comprehensive privacy law let you access, delete, and opt out, but only a handful go further. The strongest right, the ability to sue when a company mishandles your data, exists in just 3.
Use the State Rights Lookup to see exactly what applies where you live.
Your data is being sold. Right now.
Over 4,000 data brokers collect your name, address, phone number, email, income estimates, family members, purchase history, and more, then sell it to marketers, scammers, and anyone else.
The Problem
- × Data brokers make opt-outs deliberately painful
- × Services like DeleteMe charge $100-200/year
- × DIY requires tracking 100+ different sites
- × 45-day follow-up requirements are easy to miss
Our Solution
- ✓ Free tools to audit and track your privacy
- ✓ Step-by-step guides for every major broker
- ✓ State-by-state rights explainers
- ✓ Reminder system for follow-ups
Free Privacy Tools
Everything you need to take control of your personal data.
Privacy Audit
Answer a few questions and get a personalized action plan based on your risk level.
Try it free →Opt-Out Tracker
Track your data broker opt-out progress and get 45-day follow-up reminders.
Try it free →State Rights Lookup
Find out exactly what privacy rights you have based on where you live.
Try it free →Breach Check
Check if your email has been exposed in data breaches and get response guidance.
Try it free →Step-by-Step Privacy Guides
Detailed walkthroughs for removing your data and protecting your privacy.
Data Broker Opt-Out Guide
12 priority data brokers with direct opt-out links, difficulty ratings, and step-by-step instructions.
DROP Data Brokers (California)
Use California's DROP portal to delete your data from all registered data brokers with one request.
Paid vs DIY Comparison
Honest comparison of DeleteMe, Incogni, and other paid services vs doing it yourself.
California's DELETE Act is Here
California's new DROP portal lets you request deletion from all registered data brokers at once. Starting August 2026, brokers must delete your data within 45 days or face penalties.
Learn how to DROP data brokersDIY vs. Paid Services
We're upfront: DIY takes time. But we make it manageable.
| PrivacyFix (DIY) Free | DeleteMe / Incogni $100-200/year | |
|---|---|---|
| Cost | $0 | $100-200/year |
| Time investment | 2-4 hours initially | Minutes |
| You learn the process | ✓ | × |
| Ongoing subscription | No | Yes |
| Best for | Budget-conscious, hands-on | Busy, set-and-forget |
Not sure? Start with our free tools. If you decide it's too much work, we'll point you to reputable paid services, no hard feelings.
Ready to take back your privacy?
Start with a free privacy audit. We'll create a personalized action plan based on your situation.
Start Your Free Privacy AuditWhere to start
Three steps cover most of your exposure in an afternoon.
- Run the 8-question privacy audit to see your risk level and get a personalized plan. Start the audit
- Work the 12 priority data brokers first, they feed most people-search sites. Data broker guide
- Check what rights your state gives you before you file removal requests. State rights lookup
Removal timelines vary by broker; the law gives most up to 45 days to comply. Use the Opt-Out Tracker to follow up.
About this data
How PrivacyFix researches data brokers, and why you can trust these guides
What this site is
PrivacyFix is a free collection of privacy tools and data removal guides. Unlike subscription services, every opt-out guide is built from firsthand research: a member of our team visits each data broker's public-facing site, walks through its opt-out process end-to-end, and documents every step.
Editorial process
- Research. Visit each data broker’s public-facing website to document what data types they collect, sell, or display, then read the privacy policy in full for data sources and consumer-rights disclosures.
- Verify. Test each opt-out procedure firsthand for difficulty, time required, and effectiveness; for states with data-broker registration requirements, cross-reference the broker’s registered status against the official state registry.
- Publish. Publish a step-by-step guide with a "last verified" date, and re-verify high-profile brokers and frequently-changing procedures on a rolling basis.
Editorial independence & corrections
PrivacyFix does not accept payment from any data broker, privacy service, VPN provider, or other covered entity for coverage, placement, or rankings. Some links to paid privacy services are affiliate links, which do not influence which services we cover or how we rate them. Found an outdated step? Get in touch via the contact page. See our methodology for our full research process.
Frequently asked
What is PrivacyFix?
PrivacyFix is a free collection of privacy tools and data removal guides that help you protect your personal information online. Unlike subscription-based services, everything on PrivacyFix is free to use.
How is PrivacyFix different from paid privacy services?
Paid services like DeleteMe charge $100+/year to remove your data from broker sites. PrivacyFix provides the same opt-out instructions for free, along with tools to audit your digital footprint and guides for ongoing privacy protection.
Is PrivacyFix free?
Yes, PrivacyFix is completely free. All tools, guides, and data removal instructions are available without any signup, subscription, or payment.
Does PrivacyFix collect my personal data?
No. All PrivacyFix tools run entirely in your browser. No personal data is sent to our servers. We don't track individual users or collect any personal information.
How long does it take to remove my data from data brokers?
Most data brokers are required to process removal requests within 45 days under laws like the CCPA. Some brokers remove your data within 24-72 hours, while others take the full 45-day window. Our Opt-Out Tracker helps you monitor each request and sends follow-up reminders.
What states have consumer privacy laws?
As of mid-2026, at least 20 US states have comprehensive consumer privacy laws in effect, including California (CCPA/CPRA), Virginia, Colorado, Connecticut, Texas, Oregon, Florida, Rhode Island, and others, with several more (Alabama, Louisiana, Oklahoma, Vermont) enacted and taking effect through 2027-2028. Use our State Rights Lookup tool to see exactly what rights apply in your state.